| Description: |
Strategy and Communications Strategy and Communications sits at the centre of the organisation, bringing together several teams with organisation-wide remits and mutual collaboration opportunities. The work of the directorate s teams includes delivery of major events, designing and leading public affairs or marketing campaigns, providing data, evidence and analysis, leading cross-organisational programmes, to making sure we plan for and can respond to emerging events or emergencies in our city. About the team The Digital Communications team, an integral part of the External Relations directorate, is dedicated to strategically amplifying the Mayor s initiatives, policies, and events to engage and inform London s diverse and vibrant population. Through the creation of world-class, innovative digital content, the team leverages a dynamic array of platforms including social media, email, digital advertising, and emerging channels, ensuring impactful communication that resonates with Londoners across the capital and beyond. About the role - To promote the work of the Greater London Authority by creating original, high-quality, creative designs and concepts in response to briefs that conform to the Mayor of London brand guidelines.
- To generate high-quality concepts for targeted campaigns that work across social media as well as in other digital places that focus on specific messages and are advertised Londonwide.
- To help improve the design output of the team in order to better engage Londoners and promote a deeper understanding of the work we do.
Skills, knowledge and experience To be considered for the role you must meet the following essential criteria: - Substantial experience developing and delivering creative artwork for digital channels. In particular, for social media platforms, advertising and email.
- Experience developing creative concepts and ideas for static and animated social media content
- Strong experience using Adobe Creative Cloud programmes such as Illustrator and Photoshop, and some experience with After Effects
- Around 5 years experience working in a studio, agency or in-house
- Experience with social media branding and creating a strong cohesive visual identity across platforms
- Strong understanding of emerging digital trends
Principal accountabilities - Work within the Digital Communications team to produce creative concepts and high-quality finished artwork for integrated campaigns that work across a mix of channels including multiple social media platforms, as well as other digital media.
- Create designs for new content, using user-centred design principles that are accessible and work across digital channels, ensuring visual integrity is maintained.
- Manage the entire production process, from specification to delivery, with full commitment to, and completion of, the organisation s procedures. Working with suppliers including agencies, developers, freelancers etc where necessary. Ensuring deadlines are met and jobs are within budget.
- Monitor the use of the Mayor of London logo and enforcement of our brand guidelines. Where appropriate proof check.
- Offer advice and guidance to other teams when working with external agencies and internal stakeholders on cost-effective digital production solutions.
- Support the development of our in-house image library so that the wider organisation can access high-quality imagery for use across digital and social media channels and publications. Ensure compliance with all applicable licensing and copyright agreements.
- Contribute to the development of the Digital Communications team programme and, at times, the work of the Marketing team.
- Provide administrative support so that there are clear audit trails and quality assurance for all jobs.
- Manage resources allocated to the job in accordance with the Authority s policies and Code of Ethics and Standards.
- Realise the benefits of London s diversity by promoting and enabling equality of opportunities, and promoting the diverse needs and aspirations of London s communities.
- Realise the benefits of a flexible approach to work in undertaking the duties and responsibilities of this job, and participating in multi-disciplinary, cross-department and cross-organisational groups and project teams.
Accountable to: Senior Designer Accountable for: Resources allocated to the job Principal contacts: Head of Digital Communications, Deputy Head of Digital Communications, the Video Team, Senior Digital Communications Strategists and Digital Communications Officers. This role is based at City Hall, in the Royal Docks (Kamal Chunchie Way, London, E16 1ZE)  |
