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Job Title: CRO Lead Contract: Six month Location: London (Hybrid) Summary As a CRO lead, you will manage, prioritise and execute the experimentation roadmap, implementing CRO strategy and engaging a wide variety of different stakeholders to drive experimentation and improvements online for our B2C websites and e-commerce platforms. You will conduct user research, plan, design, test, measure and implement new activity that will ensure customer journey is seamless and increases conversion. Responsibilities - Lead CRO strategy from ideation to execution aimed at increasing the e-commerce core KPIs across channels and campaigns.
- Implementing A/B. multivariate tests and personalisation including planning and reporting.
- Data-driven insights, comprehensive KPI-focused analysis, and strategic evaluation and implementation.
- Monitor the effectiveness/performance of campaigns through robust data analysis and iterate on the prescribed testing plan.
- Manage CRO budget and ensure ROI as part of performance reviews.
- Conduct user research, usability testing, and web analytics to identify customer needs and pain points.
- Optimize web pages and interfaces for conversion, retention, and engagement using A/B testing, multivariate testing, and personalization tools.
- Work with Adobe Target and our agency to create and deliver personalized experiences and recommendations for different customer segments and scenarios.
- Collaborate with product owners, developers, and content writers to ensure alignment of UX and CRO goals and strategies.
- Stay updated on the latest trends and best practices in UX and CRO.
- Assisting the eCommerce team with building campaign promotions on the website.
- Present test insights, complex findings and recommendations to inform business decisions and the overall roadmap.
Candidate Criteria - Bachelor's degree in Marketing, Analytics, Computer Science or a related field required.
- Experience in a similar role managing experimentation program for an ecommerce website.
- 2+ years of experience working with Adobe Target.
- Solid understanding of CRO, digital marketing & data analysis using GA.
- Basic understanding of HTML, CSS & JavaScript.
- Passion for the digital domain and use of technology to solve business problems.
- Time management with ability to prioritise tests, whilst managing stakeholders.
- Ability to learn new technologies at high level to identify use opportunities.
- Be self-motivated, responsive, professional, and dedicated to customer success.
- Possess an innovative, problem-solving, and solutions-oriented mindset.
- Exceptional organizational, presentation, and communication skills - both verbal and written.
- Experience with tag management systems and data layers.
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